Investigating Quantitative Claims
A practical framework for checking percentages, benchmarks and empirical claims before accepting their interpretation.
- Data Literacy
- Research
- Verification
- Foundation
Course facts
| Offered by | Gordon Institute Open School |
| Academic lead | Gordon AI Tutor |
| Level | Foundation–Intermediate |
| Format | Online · Self-paced |
| Expected study | 8–12 hours |
| Language | English |
| Prerequisites | Basic statistics is helpful but not required |
| Assessment | Exercises and final assessment |
| Recognition | Certificate of completion |
| Last reviewed | September 2026 |
Overview
Claims such as “AI raises productivity by 30%” compress many hidden decisions into a single number. This course teaches learners how to unpack those decisions.
Each investigation begins with population, comparison group, time period, measurement and source. Learners then ask whether the reported number is descriptive, experimental, model-based or extrapolated.
The course is designed for practical use in research, policy, journalism and business analysis where quantitative claims often travel farther than their original evidence.
Before debating whether a number is large or small, establish exactly what the number measures.
Learning objectives
By the end of the course, learners should be able to:
- identify the population, denominator, benchmark and time period behind a quantitative claim;
- trace reported statistics to their original source where possible;
- distinguish experimental, observational, survey and model-based evidence;
- recognize selection, survivorship and measurement problems;
- test whether a headline interpretation follows from the underlying data;
- write a concise verification note with appropriate caveats.
Intended participants and prerequisites
Intended participants
- analytical writers and editors;
- policy and business researchers;
- students working with empirical evidence;
- professionals who need to review quantitative claims made by others.
Prerequisites
Basic statistics is helpful but not required.
The course is designed for independent online study. Learners should be prepared to check assumptions, reproduce key reasoning and complete the final assessment rather than treat the material as passive reading.
Course structure
The course is organised into six units. Each unit combines concise explanation, worked examples and short analytical exercises.
| Unit | Subject | Principal questions |
|---|---|---|
| 1 | Define the number | What exactly is measured, over which population and period? |
| 2 | Find the source | Where did the statistic originate, and how far has it travelled? |
| 3 | Understand the design | Was the result experimental, observational, surveyed or modelled? |
| 4 | Check the comparison | Compared with what baseline, control or counterfactual? |
| 5 | Test robustness | Would the conclusion change under reasonable alternative definitions? |
| 6 | Report the finding | How should uncertainty and limitations be communicated clearly? |
Teaching and assessment
Teaching is delivered through concise lectures, technical notes, worked examples and guided exercises. AI-supported interaction may be used to explain concepts, generate additional practice and challenge a learner's reasoning, but assessment remains based on the learner's demonstrated understanding.
| Component | Purpose | Weight |
|---|---|---|
| Short exercises | Check understanding of the principal concepts | 40% |
| Applied investigation | Use the course framework on a new problem or dataset | 30% |
| Final assessment | Integrated reasoning across the course | 30% |
A certificate of completion is issued only when the required assessments have been completed at the stated standard. Participation alone does not constitute completion.
Faculty
Gordon AI Tutor
AI course tutor created by professors at Gordon School of Business at Swiss Institute of Artificial Intelligence (SIAI)
Gordon AI Tutor is designed to support structured explanation, guided questioning and practice across Gordon courses. The tutor follows course materials and assessment logic developed by faculty and is intended to supplement, not replace, academic judgment.
Materials and technical requirements
Learning environment
Learners need a current web browser and access to the Gordon learning platform. Where a course uses code, spreadsheets, datasets or external readings, the relevant requirements are identified inside the unit.
Course materials
Required readings, datasets and practice materials are identified within each unit. Public courses are designed so that required core materials can be accessed without a separate tuition charge.
Continue to the course
Enter the learning platform to access the lectures, readings, exercises and assessments for this course.